International branding agency INVNT has appointed Neil Mason to the role of executive creative director, EMEA. The appointment follows Claudia Stephenson becoming managing director in September 2020.
Mason (pictured) brings more than 20 years’ experience to his new role. Based in London, Mason joins from Identity Group where he was executive creative director. He has also held senior creative positions at agencies including George P. Johnson and Jack Morton Worldwide. He will report into Stephenson, and his first day is 5 January 2021.
Commenting on the appointment, Kristina McCoobery, CEO, INVNT said: “The decision to expand INVNT’s EMEA footprint is a direct result of the increased demand for our services here… We recognised the need to recruit a leading creative for the region, so that we could continue to support clients in not just achieving but exceeding their campaign goals.”
Stephenson explained: “It was important we find an out-of-the-box thinking individual who embodies INVNT’s challenger mentality in both their portfolio of work and ethos, and without a doubt, Neil ticks these boxes.”
Mason will devise concepts for virtual, hybrid and in-person experiences, across all mediums. While EMEA focused and based, he will also collaborate with INVNT’s wider creative team on global campaigns which are localised in region.
Mason added: “INVNT employees describe themselves as ‘wicked smart teenagers,’ and I can see why. I’ve been blown away by the agency’s ability to challenge themselves and their clients to push the boundaries and deliver great work at a time when in-person experiences haven’t been possible. I’m honoured to now call myself a ‘wicked smart teenager’! I look forward to collaborating with the team and our clients to create experiences so unique and relevant… even at a time when the world around us is changing so rapidly.”
INVNT has offices in New York, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore.