The International Olympic Committee (IOC), the International Paralympic Committee (IPC) and the organising committees of the 2024, 2026 and 2028 Olympics have introduced a new global hospitality model with hospitality firm On Location as the exclusive service provider.
The new model will give fans and stakeholders access to unique ticket-inclusive travel and hospitality experiences through one official exclusive hospitality provider.
Following a multi-stage selection process, Endeavor-owned On Location will be the service provider at the Games in Paris, Milan-Cortina, and then Los Angeles. The company will work with the respective organising committees to deliver experiences across travel, accommodation and unique in-venue and host city hospitality.
The new model is part of the Olympic Agenda 2020+5 vision, which aims to deliver long-term turnkey solutions at several Olympic Games.
IOC president Thomas Bach said: “This new solution will deliver a simplified, secure process for fans around the world to attend the Games.
“The centralisation of the project also contributes greatly to better oversight and, with this, to good governance. It will also directly support the staging of the Olympic and Paralympic Games, all the National Olympic Committees and most importantly their athletes.”
Paris 2024 president Tony Estanguet said: “Paris 2024 will be the first Olympic and Paralympic Games Organising Committee to propose a worldwide hospitality offer. This represents a fantastic opportunity – for us and the entire Paris 2024 ecosystem.
“Our teams are already at work and we look forward to innovating together, to offer unique hospitality experiences that will appeal to a broad global audience. In developing these new products, we will seek to showcase the best of French ‘art de vivre’, our gastronomy, art, culture, sport and innovation against the magnificent backdrop of the City of Lights, while fully respecting the focus on legacy at the heart of our vision.”
The IOC also announced that a new integrated approach to global sales will be introduced at Paris 2024, separately from the On Location deal. The IOC said the model will provide secure, seamless access to Olympic and Paralympic tickets directly via each organising committee at standardised prices for each event.