Jet2 flights open up Glasgow conference and events access

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SCOTLAND – Jet2’s decision to launch a selection of European flights from Glasgow will open up more opportunities to attract conference and meetings industry guests and business ventures, a government agency claims.

The airline carrier announced it will deliver nine low-cost European flights from Glasgow to Nice, Alicante, Dalaman, Faro, Tunisia, Majorca, Paphos, Sharm el Sheikh and Tenerife. The new base created 150 jobs and is the airline carrier’s eighth location across the UK.

Glasgow City Marketing Bureau partnered with the airline through the Route Development Fund. Its CEO, Scott Taylor, said it had been negotiating with Jet2 for the past year and will now work with the airline to market its new services.

“We are delighted – it’s an enormous vote of confidence in Glasgow at a time when the airlines industry has become a difficult one to be in,” he told Exhibition News.

While admitting “sunshine” destinations would largely appeal to Glaswegians travelling out of the city, Taylor highlighted Jet2’s Nice route as a strong inbound route for the conference and events industry. The City Marketing Bureau forecasts the Nice flights will bring £2.2m in increased business to Glasgow in its first year.

Taylor pointed out rival flights from easyJet and RyanAir between Glasgow and northern and central France had already brought in up to 266,000 visitors.

“This is good for improving our accessibility for the events market, where access is everything,” Taylor claimed. “This will give us access to the south of France market. People coming to conferences or events from that area have to travel to Paris to get on the plane across. This makes Glasgow a lot more accessible for the whole south coast.

“And what works for Glasgow, works for Nice in terms of access to the Glasgow business market.”

Jet2 claims to have served 20 million people since its launch in 2003 and flies to 50 destinations including Europe and New York.

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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