Karen Bolinger appointed new CEO of MCVB

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AUSTRALASIA – Chairman of the Melbourne Convention and Visitors Bureau (MCVB), Chris Barlow, has announced Karen Bolinger as the new CEO of MCVB.
 
Bolinger, who takes up the new role on 7 November 2011, has a strong background in branded sales and marketing across a diverse group of sectors, along with well-established venue and tourism industry relationships and high-level marketing skills.
 
In her most recent role of three years, she was the GM of Strategy and Marketing for the Royal Agricultural Society of NSW (RAS), where she was responsible for the development and implementation of strategic plans to support the growth of all brands across the RAS, most notably the Sydney Royal Easter Show and the Sydney Showground at the Olympic Park.
 
Prior to this, Bolinger worked at the Sydney Convention and Visitors Bureau, where she held the position of GM for seven years and she has significant experience across the hospitality industry with positions as Director of Sales and Marketing for the Sheraton on the Park in Sydney and Director of Sales for the Renaissance Sydney Hotel.
 
“Throughout the recruitment process, Karen proved she had the required skills, motivation and passion for the role and for the business events industry, and will certainly be in a position to build on the outstanding and record-breaking success of MCVB,” said Barlow.
 
Victorian Minister for Tourism and Major Events, the Hon Louise Asher, said: “The business events industry is the highest yielding sector of the Victorian tourism industry and I look forward to MCVB continuing its role as a major collaborator driving business events to Melbourne and regional Victoria”.
 
The announcement of Bolinger’s appointment follows CMW’s report in July that former CEO Sandra Chipchase had left the MCVB to become CEO of a new statewide convention bureau in New South Wales, Destination NSW.
 
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