Kevin Jackson to speak at IBTM China on theme: ‘Work less, win more’

Asia News
Kevin Jackson to speak at IBTM China on theme: ‘Work less, win more’

IBTM China has announced thought-leader and marketer, Kevin Jackson (pictured), as the first in its line-up of speakers for its 2019 event, which will take place in Beijing 28-29 August 2019.

Director of Ideas and Innovation at The Experience is the Marketing, Jackson will present a session on Day One of IBTM China’s Knowledge Programme titled:‘Growing your business: work less, win more’. Jackson’s methods focus on driving engagement, participation and action and ensuring that every communications solution involves a memorable and meaningful brand experience.

Jackson’s 30 years of experience has included working with brands such as Adidas and Zumba, as well as with Saatchi. He is ex-President of The International Live Events Association (ILEA) and has held roles as Vice-President at George P Johnson and Jack Morton Worldwide.

Jackson says: “I’m thrilled to be speaking at IBTM China this year. I’m passionate about the meetings and events industry and love speaking to people about their businesses and finding creative ways to solve their challenges. Events such as IBTM China are a fantastic opportunity to come together with fellow professionals and experts, share ideas and come away with new ways of working.”

Nicole Ci, Event Manager, IBTM China, says: “We are delighted to announce Kevin Jackson as one of our keynote speakers for IBTM China this year. Kevin has a vast amount of knowledge and experience to share, as well as fresh and novel approaches to solving business challenges.”

“We’ve put together a packed programme of inspiring educational content for IBTM China this year. As ever, it includes a high calibre mix of speakers drawn from a diverse range of backgrounds, with topics specifically tailored to the Chinese meetings and events industry. We’re looking forward to some lively discussions and to continuing to further knowledge and discussion around the Chinese MICE industry.”

The list of speakers announced so far include Jin Peng, Senior Director at Mafengwo Travel, who will discuss product innovation for destination bureaus and future tourism trends; Zhang Fan, CEO at Mioji, who will explore how to create ‘must visit’ destinations; and Steff Berger, MD of VOBE, who will discuss the importance of effective communication in crisis management.

Show organisers Reed say IBTM China gathers 5,000 global meetings industry professionals for two days of pre-scheduled business meetings.

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Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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