ASIA – Kuala Lumpur Convention Centre’s TenOnCall (TOC) offering beat 13 finalists to win the 2015 nternational Association of Convention Centres (AIPC) Innovation Award.
Receiving the award at the AIPC Award Dinner held in conjunction with the organisation’s 2015 Annual Conference and 57th General Assembly in Boston, USA, recently, deputy general manager, Simon Lomas said: “Winning this prestigious AIPC Award for a ‘home-grown’ innovation as we celebrate our 10th year (of operation) makes the victory even more special”.
TenOnCall was conceptualised in November 2008 to address low-occupancy and under-utilised meeting rooms on what was then the centre’s Level 4. “TOC comprises 10 flexible meeting spaces offering a differentiated meeting experience for short-lead bookings or just-in-time meetings, where clients can walk in, select their pre-set room configuration and execute a same-day meeting for 15 to 150 persons.”
TOC’s full- and half-day meeting packages with no hidden costs became a point of difference between the centre and the competition, KLCC management claims.
“The all-inclusive packages comprise complimentary Wi-Fi access, use of audio-visual equipment and an AV technician on standby, built-in LCD signage at the entrance foyer plus an all-day dining concept that includes free-flow lifestyle cuisine and beverages, enjoyed in an open central atrium, throughout the meeting duration,” says Lomas.
“TOC has provided an additional revenue stream and grown significantly, registering a 357% and 343% increase in events held and attendance numbers respectively, since its first full-year of operation (2009) and last year (2014),” Lomas adds.
Several international venues and hotels have sent their staff on educational and knowledge exchange visits to the centre with a view to implementing the TOC innovation.
The centre has since expanded on the TOC offering to three more function areas and a ‘TOC Beanie Experience’, which uses bean bags to create a more relaxing out-of-the-norm meeting experience.