AIME-Showfloor_2017_3-CNEW_featured

Knowledge Programme to deliver six sessions at AIME 2018 in Melbourne

Australia’s industry tradeshow AIME has launched its new Knowledge Programme for 2018 with six major sessions planned over two days.  The Knowledge Programme promises an in-depth look at event technology, regional and global industry trends and forecasts, and case studies on techniques to enhance pop culture, destinations, and live events.

AIME project manager Angela Sciacca said: “Knowledge, connections and experiences are the driving forces behind the Programme.”

Guy ‘Yug’ Blomberg, ReedPOP, Global PAX content director and Jonathan Whyman, event manager, ReedPOP will offer a behind-the-scenes look at ReedPOP, the world’s biggest pop culture event organisers.

Blomberg says there are opportunities for event organisers to break away from the norm.

“We’re all constantly looking for ways to make our events more exciting, unique, and engaging. How can you look at your show from a different angle, explore crazy opportunities while mitigating risk, or connect with delegates, attendees, and suppliers in, credible and authentic ways? We’re excited to share a behind-the-scenes look at ReedPOP at AIME 2018 that will hopefully encourage, motivate, and inspire you.”

Patrick Rush, global account director, American Express Meetings & Events will offer a ‘2018 Global meetings and events forecast’, while Mike Williams, senior partner, Gaining Edge will explore the theme: ‘What destinations are doing to woo business events’.

And Cvent business development manager Vincent Mehta will lead a session on the topic of amplifying the power of live events.

AIME will be held at the Melbourne Convention and Exhibition Centre, 20-21 February 2018. AIME is managed for the last time this year by Reed Travel Exhibitions (RTE).

For full programme information, click here, and, to register for free, click here. Read the related post, published on CMW, entitled “AIME: influential Saxton Speakers raising the right questions



Paul Colston

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