This year the city of Krakow in Poland will host the UNESCO World Heritage Committee session, the European Lotteries Congress and the European Congress of Transplantology Nurses.
The city’s ICE Krakow venue has been picking up awards and is pushing hard in the international venue market on the back of Krakow establishing itself as the Number 1 location in the country for conferences, according to a Polish Tourism Organisation study.
“The meetings industry in Poland generates new profits for the economy and jobs in local communities. It not only economically stimulates new areas, but also increases the potential of regions based on intelligent specialisations”, said Dr Krzysztof Celuch, head of the Poland Convention Bureau.
“Thanks to the work of ICE Krakow, the city is a European leader and takes full advantage of its opportunities,” Dr Celuch added. The bureau reports that, in 2016, ICE Krakow saw 250,000 business tourists during 177 events. “Krakow’s successes wouldn’t have been possible if not for the Krakow Network, a pioneering initiative in our country,”said Izabela Helbin, director of the Krakow Festival Office, operator of ICE Krakow.
“Our project has allowed the creation of a coherent business group, which includes the operations of both private businesses (hotels, restaurants, transport) and institutions (Krakow Convention Bureau and the City of Krakow). The multi-stakeholder platform for discussion of so many institutions and companies we’ve initiated, as well as our business openness, allow us to work more efficiently than other MICE locations. We’re not afraid of comparisons to Barcelona or Prague,” Helbin added.