USA – The Las Vegas Convention and Visitors Authority (LVCVA) has seen a double-digit growth in international visitors to the city last year.
Using data from the US Department of Commerce, the LVCVA found international visitors represented 18 per cent ofoverall visitation in 2010. This accounted for 27 per cent of tourism revenue.
“International visitation is one of our identified growth markets,” said LVCVA president and CEO Rossi Ralenkotter. “Our goal is to increase the international market share to 30 per cent over the next 10 years.”
Visitors from Canada, Australia, Germany, France and China each increased more than 20 per cent in 2010. A 60 per cent rise in South Korean visitors, the biggest individual country growth, was in part due to that country’s new visa waiver programme and direct flights to Las Vegas from Seoul.
According to the LVCVA, the city is currently bringing in 21,500 international passengers every week on 144 non-stop flights from 16 countries.
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