NYC & Company, New York City’s (NYC) official destination marketing organisation, today (14 October) unveiled a new version of its Make It NYC meetings and conventions marketing campaign.
The updated version of the campaign and its refreshed imagery was unveiled at IMEX America, in Las Vegas, and includes the new tagline: ‘Meet Where You Want to Be’.
In 2014 NYC welcomed 6m delegates, a number that is expected to grow to 6.1m this year.
Make It NYC was officially launched in 2013 to market the benefits of hosting a meeting or event in the city’s five boroughs.
Fred Dixon, president and CEO of NYC & Company, said: “With the newly redesigned Make It NYC campaign, we are hopeful that even more people will choose to meet where they want to be – New York City – this year and beyond.”
NYC & Company’s senior vice-president of convention development, Jerry Cito, added: “From a diverse array of hotel offerings to one-of-a-kind venues, to unique group experiences, there is no shortage of only-in-NYC meetings experiences to be had when meeting planners Make It NYC.”