Malaysia hosts 3,500 delegates from leading Chinese direct-selling company

Asia
Malaysia hosts 3,500 delegates from leading Chinese direct-selling company

Direct selling corporation Perfect China has brought its 5th major delegation to Malaysia with an incentive event for 3,500 delegates, 3-11 June. The event should generate RM39.8m (US$9.1m) in economic impact.

Perfect China Company is a leading health food, household and beauty and skin care product company in China and has brought its corporate achiever seminar to Malaysia, supported by the country’s national convention and exhibition bureau (MyCEB).

The seminar follows a successful Perfect China Leadership Seminar 2016, which generated RM242m in estimated economic impact with a record-breaking of 12,000 delegates in attendance.

This year delegates will be split into three groups and will be travelling to various Sabah, Penang, Melaka, Bentong and Kuala Lumpur. This will include an immersive cultural experience and site visits.

The opening ceremony and dinner at the Kuala Lumpur Convention Centre was presided over by Dato’ Seri Mohamed Nazri Bin Abdul Aziz, minister of tourism and culture.

Tan Sri Dato’ Koo Yuen Kim, founder and chairman of Perfect China, a Malaysia-born entrepreneur, was also present, as was Datuk Zulkefli Hj. Sharif, the chief executive officer of MyCEB.

“The initiative in having Perfect China 2017 Achievers Seminar here in Malaysia is in line with the government’s aspiration under the National Key Economic Areas (NKEAs) to position Malaysia as a preferred Business Events (BE) or Meeting, Incentives, Conventions & Exhibitions (MICE) hub and a choice destination in the region to complement the target of achieving 36m tourist arrivals and RM168bn in revenue by 2020,” said Dato’ Seri Mohamed Nazri Bin Abdul Aziz.

“To date, we have generated a staggering RM1.29bn in estimated economic impact and around 93,540 delegates from China. The support we have received is a testimony that Malaysia is one of the preferred destinations of choice for corporate meeting and incentive groups from China,” said Datuk Zulkefli Hj. Sharif.

“In terms of the Business Tourism, China is number one in the market and represents 25% of the total incentive travel market and we hope to see continued growth in China and the corporate meeting and incentive groups market moving forward.”

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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