Marina Bay Sands (MBS) has unveiled a new Virtual Meeting Place, which allows event organisers to customise a virtual venue to replicate a real-life space. MBS claims to be the first venue in the MICE industry to launch such a platform globally, as it aims to effectively connect online and offline audiences.
Networking, content delivery and the creation of a global marketplace to promote services to a curated customer base are the main focuses for the Virtual Meeting Place.
Using Marina Bay Sands’ architecture as the visual interface, event planners can customise the spaces to create an integrated meeting experience for both physical and virtual audiences. From virtual meeting pods and exhibition booths, content library to watching the live streaming of onsite plenary sessions, the Virtual Meeting Place is an all-purpose-built solution offering multiple touchpoints.
The creation of this platform brings together brand activation agency Pico Art International, virtual event platform GEVME and 3D and interactive solutions provider Sixtrees Viz Comms.
Ong Wee Min, vice-president of conventions and exhibitions at Marina Bay Sands, said: “Hybrid events is the mainstay of the industry but the omnichannel meeting experience will be the future. With more clients placing a premium on creating a shared user experience, we are taking the next step forward to offer them a singular, integrated customer journey. The future of meetings in an endemic world will focus on delivering a 365-day, 24/7 user journey – one that offers delegates a seamless experience transitioning between physical and virtual events as well as providing on-demand content akin to that of online streaming entertainment platforms.”
Key spaces include:
- The Plenary, which serves as an exhibition space modelled after the ballroom at Sands Expo and Convention Centre.
- The Library, housed at the Hybrid Broadcast Studio, enables attendees to access the events’ most impactful moments at any time.
- Breakout Rooms enabling attendees to form one-on-one and group meetings for knowledge and idea exchanges.
The unveiling of the Virtual Meeting Place comes at the heels of the launch of Marina Bay Sands’ four state-of-the-art Hybrid Broadcast Studios in 2020. Beyond the hologram functionalities and mixed reality capabilities, event planners can look forward to upcoming enhancements to the Hybrid Broadcast Studios, such as a fully-fledged extended reality (XR) hybrid events solution that aims to truly redefine meeting experiences.