Melbourne trailblazing a digital path for business events professionals planning their event

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This article is brought to you in partnership with the Melbourne Convention Bureau (MCB)  and Business Events Australia.

Digital savvy Melbourne Convention Bureau (MCB), Australia has launched the latest innovation in its digital suite, pushing new frontiers to assist business event professionals with a brand-new interactive video planning tool – Ready. Set. Melbourne 

Somewhere between video show reel and a choose-your-own-adventure book, Ready. Set. Melbourne is a new interactive video experience that integrates engaging clickable options for business events professionals to access information about Melbourne’s and regional Victoria’s capabilities as a business events destination. 

Deepening the connection to viewer led-and-tailored content, the interactive video experience allows association decision makers, appointed event planners and attendees to select a video version that resonates most with the information they are seeking in a specific moment of their planning journey.   

All videos are infused with further interaction points, providing in-depth local knowledge and helping viewers to host, plan and attend a conference or corporate incentive programme in and around Melbourne. 

Interactive content is nothing new to MCB. The lead agency in acquiring and delivering business events for Victoria Australia, has a growing with digital leadership, which first started with the award-winning Melbourne Virtual Site Visit launched pre-pandemic. 

MCB has since followed up with the launch of the Delegate Destination Site , digital bid books, virtual planners and exhibitor tool kits and virtual booth enhancements with animated avatars demonstrating a higher level of digital maturity and preparedness for changes within the global business event landscape expedited by the pandemic. 

Click here to view MCB’s new interactive video planning tool and learn more about the digital resources putting business events in Melbourne on the map.

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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