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Messe Frankfurt India snaps up IEE Expo

Messe Frankfurt India has acquired IEE Expo, further strengthening its presence in building technology sector.

Messe Frankfurt Trade Fairs India Pvt Ltd, the Indian subsidiary of the global trade fair organiser Messe Frankfurt Exhibition, has entered into a definitive agreement to acquire the International Elevator and Escalator Expo from Virgo Communications and Exhibitions.

With a launch of Electrical Building Technology show scheduled this year, the acquisition is expected to further broaden Messe Frankfurt’s participation in the building technology sector, taking the number of events organised by the Indian subsidiary to 20.

Messe Frankfurt in India has been committed to continue expanding its position and presence locally while consolidating existing platforms with new value additions for the benefit of customers.

Wolfgang Marzin, president and CEO of Messe Frankfurt said: “The International Elevator and Escalator Expo is the only dedicated show focusing on elevators and escalators market in India, making it an important addition to our portfolio of b2b fairs. This acquisition allows us to strengthen our position in the building technology sector and we are excited about the new opportunities this will create for our growth.”

India is the second largest market in the world for the elevators and escalators. By 2035, nearly 50% of the country’s population, close to 750 million, will need to be housed in urban areas and the elevator industry will be one of the major beneficiaries of this migration to urban areas.

Anitha Raghunath, director, Virgo Communications and Exhibitions Pvt. Ltd. said: “IEE Expo has been instrumental as a business growth and networking platform for the vertical transportation industry in India. Having established a strong foothold in the industry, we believe we have found the right partners in Messe Frankfurt who, with their expertise and unmatched global presence, can take the fair to greater heights.”

The 2016 edition, organised by Virgo Communications and Exhibitions, featured 169 exhibitors showcasing the latest technology and design in elevators, escalators, components and accessories to 10,153 trade visitors across 13,000sqm of exhibition space in Mumbai.

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