The USA’s National Association of Broadcasters (NAB) has changed a big part of its future show structure for the first time in decades, US publication Radio World has reported.
The 2019 show will take place this April in Las Vegas in its familiar format but, in 2020, the NAB Show will change its schedule pattern and open its exhibition hall on a Sunday through to Wednesday.
Attendance at the show has been over 90,000 in recent years, when it has had a standard Monday to Thursday format.
Observers are reported as saying that the weekend prior has gradually become a much more popular time to hold both official and non-official affiliated events. Technical and other sessions also tend to take place over the weekend, as well as a few non-NAB events (for example, the Public Radio Engineering Conference). The final Thursday of the show has tended to be slower at the exhibition stands and in the sessions than the earlier days, Radio World noted.
NAB Executive Vice-President of Conventions and Business Operations Chris Brown said the decision to change was based on feedback from the NAB Show “community at large”.
“As the industry continues to undergo enormous change and disruption, we remain committed to evolving along with it to deliver the best value for exhibitors, attendees and partners,” he stated. Brown added in a statement that the change provided visitors an opportunity to attend outside of the working week, and aligned exhibitors with the show’s existing education programmes.
The show will remain in its longtime home in the Las Vegas Convention Center in 2020.