New format for Reed Travel Exhibitions IBTM India in September


ASIA – Reed Travel Exhibitions’ (RTE) Incentives, Business Travel and Meetings (IBTM) India tradeshow will follow a tabletop format when it launches in September in Mumbai at the Grand Hyatt hotel.

“For India we are following a slightly different format,” said Portfolio Director for the IBTM Meetings and Event Portfolio at RTE, Craig Moyes (pictured). “Instead of a full tradeshow we are following a tabletop format with 100 buyers and 100 suppliers.”

The 100 buyers will be divided into 50 international buyers from outside India bringing business into the country and 50 buyers from India taking business out of the country. The exhibitors will also reflect this split with 50 international exhibitors who are looking for outbound India buyers and 50 domestic exhibitors who are looking for inbound traffic.

IBTM India will take place over two and a half days, with a half day for education and a gala dinner followed by two days of appointments broken up by networking lunches and another gala dinner.

“There will be no day visitors at IBTM India, it will just be 200 people in the room who are there to do business,” Moyes said.

He did not rule out IBTM India developing into a full exhibition depending on how the show goes and the growth possibilities in the future.

Moyes also added that RTE is open to expanding into other countries if an opportunity presents itself. “Being Reed we are duty bound to look at all other possibilities wherever they may exist. Where we can, and where people want us to, we will grow our shows.”

Moyes revealed that GIBTM, which takes place in March in Abu Dhabi, UAE, has sold out for the first time, while the North American-based AIBTM’s move to Chicago is already paying dividends in terms of the number of exhibitors they are recruiting.

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