The Incentive Manufacturers Representatives Alliance (IMRA), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA), has elected new officers for 2019-2020 and Jeffrey Brenner (pictured), Director, special markets, Seiko Watch of America LLC, will be the 2019-2020 IMRA Board President.
Brenner has been active in IMRA and the IMA for over 20 years.
As IMA membership Co-chair, Brenner helped bring new brands into IMRA. He says: “Being able to work in partnership with our industry’s top talent from both the manufacturer and rep worlds is a challenge I am excited to take head on alongside an exceptional group of seasoned professionals on the Board.
“Our focus as an alliance is to educate Corporate America and advocate the need for incentives; utilising multi-line rep organisations and premium brands to recognise their valued employees and customers.”
IMRA also elected Randy Renz, Vice-President, Target Marketing Associates Inc., as Vice-President; Scott Whitehead, Director Special Markets, Samsonite LLC, as Treasurer; and Sara Dattolo, CPIM, sales professional, Pilgrim Promotions, Ltd., as Secretary. Lore Rincon, Sales Manager, Continental Premium Corporation serves as past IMRA President.
The IMRA sees its role to advance the relationship between manufacturers, representatives and customers, while promoting merchandise as an incentive to reward and recognise employees, partners and customers.