A new three-way memorandum of understanding signed in Abu Dhabi is set to drive a new level of collaboration designed to turn the emirate into a medical meetings and conferences global hub.
Abu Dhabi Convention Bureau signed the Memorandum of Understanding (MoU) with the Emirates Medical Association (EMA) and Abu Dhabi National Exhibitions Company (ADNEC).
The MoU aims to increase the number of international medical conferences hosted in Abu Dhabi, and foster a collaborative environment of productive educational opportunities for medical practitioners throughout the region.
“This agreement is conducive to Abu Dhabi’s role as a primary destination for meetings, incentives, conferences and exhibitions throughout the region,” said HE Saif Saeed Ghobash, TCA Abu Dhabi director general.
“The partnership will allow us to continue to advance our strategic objective in promoting Abu Dhabi as a leading destination for high quality healthcare services, knowledge and events alongside our valued colleagues, enhancing our established reputation as a global knowledge hub,” he added.
The agreement, the partners hope, will herald a new wave of opportunities for international events hosted within the emirate.
“In partnering with Abu Dhabi Convention Bureau and the Emirates Medical Association, ADNEC seeks to increase the number of scientific and medical conferences to grow the direct and indirect impact from business tourism on the economy of Abu Dhabi,” said Humaid Matar Al Dhaheri, acting group CEO at ADNEC.
“The benefits to Abu Dhabi extend beyond economic impact however, as there will be an increased exposure to global thought leaders thereby helping the emirate emerge as a knowledge hub in healthcare sector. In addition this initiative will enhance the opportunity to showcase the investment and advances in healthcare in Abu Dhabi,” he added.
Dr Mouza Al Sharhan, president of the Emirates Medical Association, said: “This MoU is a winning proposition for the three parties and will also have a positive impact on UAE’s economy. We are delighted to have forged partnership with ADNEC and Abu Dhabi Convention Bureau, and together we will play a part in growing the UAE’s role as a knowledge hub, developing Abu Dhabi as a destination in the world by attracting the international, regional and local medical conferences.”