National industry association Meetings & Event Australia (MEA) has announced a new regional membership category. It will be open to companies and individuals delivering events or event services outside capital cities and major centres across Australia.
Robyn Johnson, CEO of MEA, said: “The business events industry is a growing economic contributor to regional communities. MEA is pleased to be able to offer a membership package to acknowledge and support regional event operators. This new package will provide regional operators access to MEA’s educational programmes and events industry resources to enhance their expertise in this growing sector”.
The first organisation to join MEA as a Regional Member is The Events Centre in Caloundra on the Sunshine Coast, Queensland. Centre GM Gary Mears, said: “We see MEA as a leader in providing important access to information, contacts and online tools to progress our organisation, in particular we will be making the most of the online support that is provided by MEA for sales training and building client relationships”.
The MEA Conference programme this year featured a session on regional events with a focus on festivals. MEA will continue to include regional events in its annual conference programme to highlight the contribution that they make to their local economies and to Australia’s.
MEA is also creating a Regional Committee that will allow the regions to have a voice in the events industry and a Regional Business Event Award category is being added to its annual awards programme.