New stats show NZ conventions visitors’ spending power

Australasia News
New stats show NZ conventions visitors’ spending power

Convention visitors spent over a million nights in New Zealand last year, and international delegates generated twice as much as other visitors to New Zealand, according to new statistics from the national convention bureau.

Conventions and Incentives New Zealand (CINZ) chief executive, Sue Sullivan (pictured), says business events continue to be the high-value sector of New Zealand’s visitor economy and points to the Convention Delegate Survey released by the country’s Ministry of Business, Innovation and Employment (MBIE) for the year to December 2016, which shows the number of overseas arrivals to New Zealand for conventions and conferences rose to 66,000, up from 63,000 in 2015.

A total of 1,213,389 event days were recorded in 2016, up 19% on 2015.

Multi-day convention delegates generated an estimated 1,005,000 visitor nights in New Zealand and they spent an estimated NZ$588m (US$412.6m) in 2016, up from $472m in 2015.

Domestic delegates accounted for $316m, 54% of the total amount, local delegates spent $141m – 24%, and international visitors spent a total of $131m – 22%.

Of the international spend, $72m was generated from Australian visitors and $59m from other international visitors.

Sullivan says the high number of domestic delegates reflects a strong New Zealand economy. “Companies are investing in educating their teams, and domestic conference attendees are providing a boost to regional New Zealand.

“Smaller regions in New Zealand are investing in new facilities. The recently opened Napier Conference Centre, for example, has a range of domestic conferences scheduled for the next 12 months. Its first event this month (March) was an international horticulture symposium where 86% delegates were from overseas, and 14% domestic.”

Sullivan says New Zealand’s share of the world’s multi-day convention market will grow once new purpose-built facilities open in the main centres, giving the country the ability to cater for much larger events.

“The broader benefits of a growing business events economy are equally important. New Zealand’s business events sector provides key support for infrastructure development, business relationships, knowledge transfer and industry investment, with the benefits spreading across both city and regional economies,” she adds.

The New Zealand Convention Research Programme is a partnership between MBIE and regional convention bureaux to measure business event activity in New Zealand. Business events cover meetings, incentives, conferences, conventions and exhibitions.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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