New vice-president to lead Accor’s development of luxury brands in Northern Europe

News World
New vice-president to lead Accor’s development of luxury brands in Northern Europe

Hotel group Accor has announced the appointment of Maria Ashton (pictured) to the role of vice-president development luxury brands Northern Europe.

Ashton’s career has spanned 15 years in hospitality and real estate, the majority of which were in senior leadership roles. Her strong international background was gained through hotel development, feasibility and asset management. This includes experience in North America, LATAM, Europe, Africa and the Middle East and a strong track record of acquisition and portfolio growth with leading global brands.

“I am delighted to be joining Accor bringing my years of strategic business development experience to my new role as vice-president in the Northern European market… As we look to 2022 and beyond Accor is well placed to strengthen its portfolio with some spectacular projects planned,” Ashton says.

Camil Yazbeck senior vice president, head of development, Accor Northern Europe, adds: “Accor Northern Europe has signed more hotels and rooms than any other hotel group during 2020 & Q1 2021, ranking #1 against all competitors in signings with 40% market share. We achieve this success with great brands and great people and so I am thrilled to welcome Maria to further strengthen our development team in the region. Luxury remains a key priority for the group globally and in Europe as we look to enhance our already strong portfolio.”

Ashton joins Accor from Oakwood Hospitality where she was vice-president of business development. Prior to this, she spent 13 years in feasibility and senior development roles with Hyatt Hotels throughout the UK, Switzerland and the US.

Accor has a worldwide portfolio of over 270 hotels and 130 hotels in the development pipeline.

Recent and planned luxury projects in Northern Europe include:

  • Carton House, a Fairmont Managed Hotel, Ireland – opened summer 2021
  • Fairmont Windsor Park, UK – opening September 2021
  • Raffles London at The OWO – opening 2022
  • Fairmont Moscow Mayakovskaya – opening 2022
  • Raffles Moscow – opening 2023
Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

Leave a Reply