AMERICAS – City chiefs have hailed a record breaking tourism drive.
The mayor of New York, Bill de Blasio, has revealed that the city’s ‘Road to 10 Million More Visitors’ campaign aims to bring 67m tourists to New York by 2021.
The mayor said he is pleased that the city met its goal to reach 55m visitors by the end of 2015 when 56.4m tourists visited last year, but the city could draw more.
He said: “From the North Bronx to the South Shore, New York City is home to thousands of diverse neighbourhoods and communities – and we’re proud to welcome visitors from across the globe to our vibrant and ever-growing city.”
The new campaign aims to pull in new visitors as well as returning tourists. In addition to the city’s “NYCGO Insider Guides,” which highlight top spots to throughout the city’s five boroughs, NYC & Company will highlight future events and attractions.
The early rounds of the 2016 and 2017 NCAA men’s basketball championships, which will be played at the Barclays Center and Madison Square Garden respectively, and the Staten Island Ferris wheel, set to open in 2017, are some of the new highlights.
NYC & Company CEO Fred Dixon said: “We will reach our new target of 67m annual visitors by 2021, further spreading tourism to every corner of our city.”
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