Northstar Travel Group has confirmed its acquisition of Buying Business Travel from Panacea Media, based in London, further expanding its presence in the UK and European corporate travel market.
Buying Business Travel is a business-to-business brand in the UK serving the corporate travel industry with online media, events, and a magazine brand.
In a statement published on the Buying Business Travel website, Thomas Kemp, chairman and CEO of Northstar Travel Group said: “Buying Business Travel gives us the leading brand in the UK to expand the geographic reach of Northstar’s Business Travel News’ dominant leadership in the North American corporate travel industry.
“Buying Business Travel provides Northstar with a media position in the UK market to complement Northstar’s Business Travel Show.
Julian Gregory, managing director of Panacea Media, added: “We are pleased to complete this transaction with Northstar to bring these two leading media brands together in the UK market.
“I am proud of our team who have been so hard-working and innovative in creating the success of the magazine, website, awards and forums and I am confident that Northstar, with its global reach, will take Buying Business Travel to the next level.”
Buying Business Travel’s portfolio includes the Business Travel Awards, the BBT Business Travel Forums, BBT Editor’s Lunches and Buying Business Travel magazine.