Ottawa Tourism has confirmed it will run another European buyer event at Gleneagles in Scotland in 2019 following the success of its 2018 event which delivered CAD$2.2m (US$1.64m) in economic impact to Ottawa and resulted in two association bids being confirmed. The agency reports a further four events are actively considering Canada’s capital for their next editions.
The 2019 event will take place from 21-23 June at Gleneagles and will once again feature a variety of leisure, hospitality and educational activities aimed to change perceptions of Ottawa and help organisers understand the city’s “same but different” mentality and ethos.
Speaking about last year’s event Simon Gaskin, Secretary General of the International Association of Institutes of Navigators, commented: “The event provided a chance to get to know a wide variety of new people, receive some great education and experience something different in a beautiful setting. In particular, the cross-section of attendees – from the travel trade to association executives and event planners – provided an opportunity to develop new business relationships and friendships that I hope will prove beneficial in both the short and long term.”
“We wanted to do something different and this event proved that taking risks can pay off in a huge way – in this case with an ROI of more than 700%,” said Michael Crockatt, President and CEO of Ottawa Tourism. “Association business takes time, it requires long term relationships and a desire to look years into the future.
“Our first European client event in 2018 broke new ground in terms of showcasing a destination but above all else it worked. Ottawa is focused on changing perceptions in Europe, our sector specific targeting is delivering great results and we have developed intrigue, interest and excitement amongst buyers that is turning into tangible business.”