New research by travel management platform CWT shows that a majority of business travellers would prefer to miss their flight rather than be separated from their luggage – with travellers from the Americas showing the strongest preference at 54%, European travellers at 52%, and travellers from Asia Pacific split down the middle.
Two-thirds of business travellers prefer window seats over aisle seats. That rises to 71% in Asia Pacific, and falls to 59% in the Americas, with the Europeans at 65% window over aisle.
When it comes to ground transportation, 54% of travellers still prefer traditional taxis over ridesharing services like Lyft or Uber. But there are strong regional differences. In Europe, 69% of Europeans prefer taxis – almost exactly the reverse of American travellers, of whom 63% prefer rideshare services. Asia Pacific travellers are more evenly split, with 56% preferring taxis.
“These findings provide fascinating and sometimes counter-intuitive insights into how global business travellers approach their journeys,” said Niklas Andreen, Executive VP and Chief Traveller Experience Officer at CWT. “We see significant differences between regions – for example, in Asia, people are more likely to want a window seat, whereas in markets like the US, the view is less of a draw.”
CWT’s research also shows that travellers are generally happy to share their travel preferences with both apps and travel industry staff – globally nine out of ten (89%) of travelers are ‘extremely’ or ‘somewhat’ willing to do so. That applies equally to business travel and leisure travel, suggesting that travellers make little distinction between the two, at least when it comes to sharing information on their personal preferences.
The CWT survey, conducted by Artemis Strategy Group between the 29 January and 9 February, 2019, shows that, overall, European travellers are least willing to share data: 14% of Europeans are ‘not willing’ to share their preferences either with apps or people while traveling for business. Travellers from the Americas or Asia Pacific are much less likely to refuse to share their preferences.
Responses for the survey were collected from 2,700 business travellers from around the world who travelled for business four or more times in the previous 12 months.