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Mallorca’s MICE awakening

The English tabloid press have a reputation for sabotaging everything from their national soccer team’s morale and the careers of reality TV stars to burgeoning Spanish holiday destinations. Magaluf – unaffectionately nicknamed ‘Shagaluf’ in the UK-English vernacular – was one such media victim, infamous for its revelry, alcohol-related fatalities and public indecency arrests. The island…

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TCEB fam visitors get a taste of Thailand 4.0

Speaking at the recent TCEB International Media Familiarisation Trip conference, economist Dr Cholachit Vorawangso Virakul said that the $45bn Eastern Economic Corridor project will be the flagship project of the Government’s Thailand 4.0 project, an investment-led transformation tool for the evolution of Thailand’s economy. “The EEC is a pivotal initiative for Thailand as we progress…

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Hong Kong Book Fair in pictures

The 28th Hong Kong Book Fair took place in July at the Hong Kong Convention and Exhibition Centre (HKCEC). Organised by the Hong Kong Trade Development Council (HKTDC), this year’s fair welcomed a record number of about 670 exhibitors from 37 countries and regions, showcasing a diverse selection of reading materials featured in 14 thematic…

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In the Red City

I had a fam in Africa, at the foot of the Atlas Mountains, to rework Karen Blixen’s famous opening to her autobiographical classic, Out of Africa – the familiarisation trip to Marrakech being hosted by Mövenpick Hotel Mansour Eddahbi and the destination management company (DMC), Exclusively Morocco. Literary references aside, the imperial walled city of…

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Going for Gold

The 21st Commonwealth Games is heading to Australia’s Gold Coast in 2018 and, as you would expect, a herculean level of investment has been made to cater for the Games. The organisers will deliver 11 days of world class sporting competition, 4-15 April; the fifth time Australia has staged the event and the first time…

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Give them what they want

It’s not the taking part, but the experience that counts, according to new findings from brand experience company Freeman, writes Antony reeve-crook Chief marketing officers, brand managers, and event planners alike are putting more emphasis than ever on in-person brand experiences, according to a new survey conducted by Freeman, the global brand experience agency. The…

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