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Make a noise – but make it work

A study of event marketing and brand marketing executives by FreemanXP and the Event Marketing Institute has uncovered the most effective social media channels to reach target audiences before, during and after events. Results show social marketing is important but not always effective  new study, The viral impact of events: extending and amplifying reach via…

IBTM Arabia Pod Design
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Hopes high for IBTM portfolio

It’s been a tale of two fortunes for Reed Travel Exhibitions (RTE) so far this year. The inaugural reformatted IBTM Arabia, formerly GIBTM, took place in February and appears to have done well, according to the organiser. It calls the new event ‘the first all-inclusive five-star MICE event in the Middle East’ for international and…

Paul Kennedy
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Kennedy’s conference calls

From London’s dockside to the shores of Barcelona and beyond, Paul Kennedy is a global ambassador for the meetings industry    Where were you born and raised? In Rotherhithe, London, a working class area of inner London which serviced the Surrey Docks. I spent all my early years in South East London.   What was…

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