PCMA claims that its 2019 European Influencers Summit saw a 49% increase in attendance. The event, which took place 22-24 September, hosted 237 organisations from 37 countries. The event was hosted by Barcelona Convention Bureau, Centre Convencions Internacional Barcelona (CCIB) and the Hilton Diagonal Mar Barcelona.
At the event, industry leaders explored how business events could potentially drive economic and social transformation across communities and in organisations.
The participants involved in the summit included senior events executives from global brands, such as the International Olympic Committee, Dell Technologies, Cisco Systems, Siemens AG, IBM and the European Society of Anaesthesiology.
International business strategist Rik Vera shared his ‘net curiosity score’ KPI metric to assess adaptability and survival in a challenging business environment.
Author and global speaker Fredrik Härén shared how creativity is about finding a connection between disparate ideas.
Business expert and BBC mindreader David Meade offered engagement tactics to increase productivity.
An ‘ideathon’ brought participants together for a collaborative exercise to co-create solutions to an industry challenge.
Its masterclasses offered insight into industry challenges, while 20/20 Talks provided collaborative education opportunities.
The event’s Innovate & Elevate Hub presented a different approach to networking with micro-learnings and key areas for experiential activations.
Barcelona provided an off-site tour to FC Barcelona’s Barça Innovation Hub to learn about strategic partnerships.
It also explored the Hospital de Sant Pau museum for a session in creativity and the Valkira Hub Space to hear how companies in the city’s innovation district achieve connections with data storytelling.
Sherrif Karamat, PCMA president and CEO, said: “Our goal for this year’s event was to disrupt conventional approaches to industry challenges and deliver tangible solutions to showcase how business events are one of the most powerful platforms for global economic and social transformation.”
Marc Rodriguez, CCIB general manager, said: “PCMA brought to Barcelona a unique event, with a high-level program and the best companies and professionals in the industry.
“The city had the opportunity to show the best of itself to the most prominent agencies, senior managers and CEOs. Thus, the PCMA European Influencers Summit will have a clear positive effect to continue attracting to Barcelona new events, talent and innovation, which will return in more economic and social impact.”
PCMA will host further events at IBTM World, which takes place 19-21 November at Gran Fira Barcelona.