Plans have been submitted by Manchester, UK venue EventCity, proposing the creation of a new events venue in TraffordCity.
If approved, the relocation scheme will see EventCity move from its current location on Barton Dock Road to the present site of Soccerdome.
EventCity will leave its current location and temporarily cease operations in July 2020, with what it hopes will be a swift reopening of the new venue in September 2020. It has not yet been made clear what will happen if the planning application is rejected.
Part of a multilateral proposal with Peel L&P (which owns EventCity) will see the current site on Barton Dock Road become home to a wellbeing resort called Therme Manchester, alongside the creation of a new football facility to replace the current pitches in the Soccerdome.
News of the relocation follows Marketing Manchester’s recent announcement of its new strategy, focused on growing the city’s existing tourism value by 40%, adding an additional £345m over five years. The strategy calls on partners across Greater Manchester to seize the opportunity that business tourism presents, including attracting more conferences to the city over the next five years, an aspiration that the bespoke venue aims to achieve.
Neil Lees, acting chief executive at EventCity and deputy chairman of the Peel Group says plans to redesign the event space are key to the company’s growth plans. A statement read: “It has long been an ambition for the business to redesign the setting into a more dedicated space. We’re committed to offering our clients and visitors the very best experience, and we’re confident that our plans for the new venue will do just that, whilst still providing the second largest conference and events space outside of London.”
The proposed space includes updated features, such as a central foyer with breakout space and a reconfigured entrance hall. The venue will be designed to serve as a flexible conference, exhibition and gala dinner space. There will be divides available from 1,000sqm, a great option for those wanting to hold smaller events. It will also offer free parking spaces for circa 2,000 vehicles.