A Green events agency is campaigning to persuade the Japanese event industry to take sustainability more seriously.
Positive Impact has launched the second year of its Japan Secretariat, in partnership with Tokyo-based event company Cerespo.
It aims to support the Japanese event industry to put sustainability at the heart of preparations to host the 2019 Rugby World Cup and the 2020 Tokyo Summer Olympic Games.
Positive Impact founder and managing director Fiona Pelham said: “Ten years on from Positive Impact’s start, we have a community of global ambassadors and partners, and one of our proudest achievements has been establishing the Positive Impact Japan Secretariat. Together with Cerespo and the Secretariat members, we are supporting the Japanese event industry in delivering sustainable events both small and large. We are confident that the second year of the Secretariat will see even greater success.
“There are event industry leaders all over the globe working to deliver events more sustainably, saving themselves money and building a positive legacy in the process. Positive Impact hosts a Twitter campaign to enable anyone to share good sustainable events practice, using the hashtag #shareapositiveimpact. Positive Impact has the global overview and resources to support anyone who wants to take steps to deliver more sustainable events.”
Cerespo CEO and director of the Japan Institute for Sustainable Events Nobuaki Koshikawa said: ‘The Japan events sector has some big opportunities on the horizon, including the Rugby World Cup 2019 and the 2020 Tokyo Summer Olympics. These provide incredible opportunities to deliver iconic events where a positive social, environmental and economic impact are embedded from the start.”