Prague Convention Bureau hosts European CVBs for international congress seminar


EUROPE – The Prague Convention Bureau is set to run an educational seminar aimed at the European meetings industry, themed ‘How to win international congresses’.
The seminar will be held on 9 April 2013 at Radisson Blu Alcron Hotel in Prague. The event is taking place at the same time as an inspection visit by International Congress and Convention Association (ICCA) CEO Martin Sirk, regarding the candidacy of Prague on the ICCA Congress 2016.
The content is aimed at representatives of the Prague Convention Bureau, Czech Convention Bureau, regional convention bureaus, convention bureaus within Central and Eastern Europe region, meeting professionals, media, representatives from local associations, and representatives of public authorities.
The seminar will be divided into two sections. The first, titled ‘Making first contact with the association client’, will start with Sirk’s presentation, featuring tips on the best sales approach, based on ICCA’s findings and clients’ feedback.
Conference Manager at International Confederation of Midwives, Malcolm MacMillan, will then approach the topic ‘Providing Associations with added value’, and Francesca Manzani from AIM Group International’s Florence Office and an ICCA board member, will continue with ‘Finding your way in a competitive market’.
In her presentation, she will talk about different approaches of cities or destinations when bidding for meetings and explore what is the role of core professional conference organiser (PCO) in the decision process when selecting a destination. The first section will end with the panel discussion moderated by Bruce Redor from the company GainingEdge.
Case studies will also be presented by Jan Kolář from Czech Space Alliance and James Rees from Excel London.
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