The Baltic city of Tallinn has announced that under a new support scheme delegates to international conferences can ride the city’s buses, trolleys and trams free of charge.
Event organisers who apply through the city’s Transport Department will receive QR code tickets which can be sent to delegates before their arrival. The tickets are valid for the entirety of the delegate’s official stay.
The compact layout of the Estonian capital means that most venues, hotels and attractions can be reached by foot, however delegates will be able to use public transport to visit outlying sights as well as travelling from the airport. The free rides will also be highly useful for events place outside the city centre.
Estonian Convention Bureau Managing Director, Kadri Karu, said: “This is a fantastic way for the city to contribute to the local conference industry, particularly since promoting public transport fits so well with the growing trend toward green events. And what better way to welcome visitors than giving them a free ride into town?”
The QR tickets will come in two versions – one designed for printout, including on event badges, and one designed for smartphones. Users will need to scan their tickets at the front of the vehicle upon each new boarding.
To qualify for the offer, event organisers must send a formal application to the Tallinn Transport Department. They must also agree to promote the city as an event sponsor in specific ways, such as including the Tallinn logo on web and printed materials, and using the #VisitTallinn and #Tallinn hashtags on social media posts.
The support programme, which also applies to visitors attending international cultural and sports events, was introduced early this year, however wide announcement of its launch was stifled by the Covid-19 crisis and subsequent travel shutdown.
Compared to the rest of Europe, Estonia has been less impacted by the Covid-19 pandemic, with the majority of hotels and restaurants remaining open throughout. The government has since lifted entry restrictions for visitors from most Schengen countries and is in the process of further easing of regulations. From 1 July, indoor events of up to 500 participants will be allowed as long as the rooms are used at only 50% of their standard capacity.