Puerto Rico Convention Bureau appoints Director of Business Development and Research


AMERICAS – The Puerto Rico Convention Bureau (PRCB) has appointed Joyce Martínez as Director of Business Development and Research.

During her 10 years at the PRCB, Martínez has served as Associate Vice President of Strategic Marketing Research, Director of Sales and Marketing for the US Hispanic and Latin America Markets, Manager of Member Affairs, and most recently as Marketing and Research Consultant.

“Joyce’s experience and knowledge of our market and current meeting and convention industry trends is a huge asset in terms of our strategic outlooks and forward-thinking initiatives,” says Acting President and CEO of the PRCB, Neil Mullanaphy. “Her experience in marketing, sales and membership services for the bureau provide us with a wealth of institutional knowledge and know-how that will greatly benefit the bureau as well as the island’s meetings market in her new role.”

Martínez is an advisor for the Latin American market for Destination Marketing Association International (DMAI) and has been an invited instructor of George Washington University’s International Institute of Tourism Studies.

Martínez is based in the PRCB’s San Juan headquarter offices.

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