EUROPE – A lack of car brands willing to participate one of the Netherlands’ largest automotive shows has forced organisers to cancel the event’s 2017 edition.
RAI Amsterdam and the RAI Association, organisers of AutoRAI, have announced the show is to be pulled, despite more than 291,000 visitors attending the biennial event earlier this year.
“We are very sorry to disappoint the many car enthusiasts for whom we developed the biennial event,” the organisers said in a statement.
“It is also a blow to our colleagues and business partners who put their heart and soul into organising AutoRAI.”
In 2009, the two groups started to collaborate with the automotive sector to find cost-efficient and innovative solutions to revamp the consumer show.
“Unfortunately, this has not provided a sufficient basis for continuing the event in the future as not enough brands are willing at this stage to register for the next edition,” the statement said.”
It is not the first time organisers have been forced to cancel AutoRAI. The show’s 2013 edition was also cancelled, but it returned in 2015 to strong attendance, up 21,369 to 291,717.
Back in April show manager Roelant Groen said the high visitor numbers to AutoRAI2015 were “without precedence” and noted no other paid consumer event in the Netherlands attracted as many visitors.
The April event featured 500 cars as well as other activities, including the Outdoor Park, Race Hall, AutoRAI Classic and the InnovationLab.
The new show setup and event received an average score of 8 or higher in post-show surveys.
RAI Amsterdam is now considering alternative uses of the space booked for 30 March to 9 April 2017.