Reed Travel Exhibitions launches hybrid event for EIBTM tradeshow


EUROPE – Organiser Reed Travel Exhibitions (RTE) is to launch its first Hybrid Conference at this year’s European Incentives, Business Travel and Meetings tradeshow, EIBTM.
The virtual conference will stream five key education sessions on Wednesday 28 November, from 9am (CET) live at EIBTM, allowing virtual delegates to join over 150 physical attendees for a dedicated interactive experience.
In addition to the live-streamed education sessions, the EIBTM Hybrid Conference will also feature a virtual exhibition hall, resource centre and networking lounge.
Participants joining the live streamed keynote and interactive panel discussions will be able to ask questions live to the conference hall via a virtual MC, network real time with other participants within the communications centre and earn CEU credits for each seminar they attend.
The virtual event centre will be available to access for 12 months following the show. Participants will be able to view sessions on-demand, network with other participants and gain access to various White Papers produced through research in association with EIBTM. In addition, content from the other IBTM events – AIME (Australia), GIBTM (Middle East), CIBTM (China), AIBTM (Americas) and Business Travel Market (UK) will all be available in the centre after each show.
The Hybrid Event will commence with a session delivered by Doug Keeley, CEO and Chief Storyteller at The Mark of a Leader. Keeley will use live storytellers and powerful videos, referring to case studies including Cirque du Soleil, Dabbawala, Zappos and the Shackleton’s Endurance to inspire meetings industry professionals and demonstrate that new strategies and innovative plans are needed, in times of great uncertainty and change.
At 11:00am (CET), Sally Greenhill, Managing Director of The Right Solution and Rob Davidson, Senior Lecturer of Event Management at Greenwich University, will combine forces in the The IBTM Research findings: A discussion.
The Hybrid Event will also include a session dedicated to Making Digital Events Happen at 1:45pm (EST). This session will commence with an outline of key building blocks essential for hybrid events, presented by Paul Cook, Managing Director of Planet Planit.
The last segment of this session will include an ‘on the couch’ question session facilitated by Cook, Ruud Janssen, Founder of The New Objective Collective and Mike Clanton, Head of Global Corporate Event Solutions at My Meeting Professional.
To view the full programme or register for the EIBTM Hybrid Conference please visit or go to the EIBTM website Participants can log in to the event from 8:30am (CET) on 28 November, 2012.
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