Registration: A simple process?

Expert Opinion
Registration: A simple process?

etouches’ Lauren Williams looks at event registration and explains how taking it back to basics is often the best course.

Whether you’re new to event planning or have been in the game for several years, you may ask yourself whether or not you’re delivering the best registration experience for your attendees.

Here are some basic questions to ask yourself when building or revamping your registration process for your next event:

Is my event registration process simple?

Attendees want an easy and quick online experience. Only ask for essential information and keep the page design simple and clean. For an even more efficient experience, make your registration fields pre-loadable upon entering their respective email address. Once people decide to register for your event, you want them to do so in a timely matter. If registering is complex and has endless information fields, then attendees may be less motivated to complete it.

Is my event registration branding consistent?

When attendees are spending hundreds, if not thousands of dollars to attend your event, you want to build a level of trust and security throughout your registration process. That’s why it’s important to keep your branding consistent and professional. Don’t forget about fields like confirmation emails, and displaying refund and private policy information clearly. All of these things add up to a high level of reassurance and comfort with your attendees when it’s time to enter in their credit card information.

Is my event registration process convenient?

Convenience is more than just having a large button at the top of your event website for attendees to click on to register. Make it easy for them to get any and all questions answered either through contact with your staff or reading through an informative FAQ section. Event management software should allow attendees to conveniently update their personal info themselves whenever they need to.

Is my event registration software robust?

To deliver all of the above qualities throughout the registration process, try to find all-in-one event management software that can create one. Not only should event registration be simple, consistent and convenient, buts its backend simple for your staff.

It is crucial that the registration process is not only seamless for attendees, but for event planners as well. It is therefore important to think about and re-evaluate this area, especially as new technology emerges.

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