Resonance Consultancy appointed to develop L.A. Tourism Master Plan

Americas News
Resonance Consultancy appointed to develop L.A. Tourism Master Plan

Global destination advisor for real estate, tourism and economic development, Resonance Consultancy, has been engaged by The City of Los Angeles Department of Convention and Tourism Development to develop a long-term Tourism Master Plan.

Over the next 11 months, Resonance, which has offices in New York and Vancouver, will come up with a strategy and plan to help the city meet its goals for increased visitation.

“Resonance has a unique ability to help organisations like ours to look ahead by engaging meaningfully with stakeholders, producing insightful research, and then working with us to turn those ingredients into a strategic long-term vision,” says Doane Liu, Executive Director of the City’s Department of Convention and Tourism Development.

“L.A. is a fantastically dynamic and complex city,” says Richard Cutting-Miller, Executive VP of Resonance. “Between our interviews, workshops, surveys and competitive assessments, the City will have a clear picture of its strengths and weaknesses through the lens of the people who matter most: their residents and visitors.”

In the past five years, Resonance has produced tourism master plans, as well as destination development and branding strategies, for places as varied as Vancouver, B.C; Tulsa, Oklahoma; San Luis Obispo County, California; Cincinnati, Ohio; Bellevue Washington; and Snohomish County, Washington.

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