EUROPE – Reed Travel Exhibitions (RTE) has formed a Strategic Partnership Agreement with the Professional Convention Management Association (PCMA).
The agreement, which commences in January 2012, will see PCMA supporting RTE’s IBTM exhibition portfolio, providing educational content at a series of events in key markets, as well as contributing to RTE’s Global Hosted Buyer Programme.
For AIBTM (19-21 June) PCMA will support the delivery of 500 qualified senior Hosted Buyers as well as provide education and speakers, plus its signature “Executive Edge” programme.
For CIBTM in Beijing (12-14 September), PCMA will also contribute to education and support the Certified Meeting Planner accreditation (CMP).
EIBTM 2012, taking place in Barcelona, will also see PCMA deliver a CEO level conference programme.
Group Exhibition Director for RTE’s global meeting portfolio of events, Craig Moyes, said: “To work closely with PCMA as a unique partner alongside our global portfolio of meeting events on five continents is an exceptional opportunity. We know that the IBTM education programme is of critical importance to the industry as it contributes to attendees careers, knowledge and learning, at EIBTM this year we have over 100 sessions.
“With the input of PCMA, considered the leading organization for superior and innovative education, we believe that this influential association and its members will add real tangible benefits to all our stakeholders.”
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