The San Diego Convention Center has selected Digital Conventions, LLC as its in-house service provider for digital signage.
The new amenity will allow event organisers, advertisers and sponsors to have a ‘turn-key approach’ to High-Definition video advertising, wayfinding and announcements.
A five-year agreement took effect on 7 January, 2019, with signage scheduled to be up and running by summer of 2019.
“This new partnership is just one more way we are improving the customer and guest experience at the San Diego Convention Center,” said Clifford ‘Rip’ Rippetoe, CVE, President & CEO of the San Diego Convention Center Corporation.
“Our purpose is to serve as the region’s premier gathering place, hosting trade shows, conventions and meetings that generate economic impact for the San Diego region. Digital signage is something our customers and guests expect from us. It also meets our needs by serving as a new revenue stream for our facility,” Rippetoe added.
Static signage, including banners, overhangs and poster boards, will be replaced at the venue and meeting planners can reach customers through a platform that will be more engaging and customisable in high-traffic areas. Digital signage also improves the Center’s sustainability by cutting down on waste generated from paper and print signs.
Digital Conventions, LLC has been providing signage for the Walter E. Washington Convention Center in Washington, D.C. since 2010 and has worked with more than half of the meeting planners who have events contracted at the San Diego Convention Center through 2022.
“We are very excited to implement a landmark integrated digital signage programme at the San Diego Convention Center,” said St Elmo Crawford, President, Digital Conventions. “We are looking to create a truly immersive event attendee experience that will continue to raise the bar for digital signage within the conference and events industry.”
The signage plan will include both static and portable LED videowalls. The main signage displays will be located in four of the lower lobbies of the facility.