AMERICAS – Following a rebrand, Seattle‘s Convention and Visitors Bureau will now be known as Visit Seattle.
The rebranding spanned several months and included research and testing among key stakeholders ranging from travel consumers to meeting planners.
“We believe we have arrived at a great identity that gives us a lot of flexibility in how we showcase and promote our city,” says President and CEO of Visit Seattle, Tom Norwalk.
The new identity also reflects the bureau’s evolution over the past 10 years. The convention and visitors bureau has changed from a convention centric model to a broader, destination marketing organisation (DMO).
“A primary focus of any DMO is to create strong brand awareness, stimulate demand for a broad spectrum of tourism industry members and partners, and provide measurable economic impact to our region,” says Norwalk.
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