IMEX America, 10 September, saw the Singapore Tourism Board mark, in Las Vegas, the global launch of the In Singapore Incentives & Rewards (INSPIRE), an incentive programme initiated by STB to attract MICE visitors.
INSPIRE is a partnership with 29 local Singapore businesses that offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can access.
The global launch of INSPIRE follows on a strong performance of BTMICE visitors to Singapore. In 2018, STB reports that Singapore welcomed over 2.9m BTMICE visitors, a growth of 12.1% from 2017. Tourism receipts rose 7.2% to reach S$4.68bn (US$3.39bn) in 2018, compared to the same period in 2017.
STB Deputy Chief Executive Melissa Ow said: “We are delighted to launch the global INSPIRE programme on the back of our stellar results for BTMICE visitors to Singapore in 2018. Building on the positive reception received for the previous INSPIRE programme that was offered to corporate groups in Southeast Asia and specific regions, the new global INSPIRE includes markets such as the Americas, North Asia, Oceania and more.”
The new group experiences curated by STB under four broad categories, ranging from dining to social networking, from attractions to thematic tours, as well as teambuilding experiences tailored to the MICE visitors’ profiles. “These incentives have been designed to complement groups’ itineraries and provide exclusive experiences that showcase the best of what Singapore has to offer,” Ow added.
Some specific examples of the new experiences on offer include visitors getting to create their own bespoke cocktail using herbs and spices found in Singapore, right in the heart of a UNESCO World Heritage site, the Botanic Gardens. Or groups keen on discovering Singapore’s Silicon Valley can get to enjoy an insider’s tour of the One North vicinity, with exclusive fireside sharing sessions by founders and start-ups of successful businesses.
And for those visitors who wish to immerse themselves in Singapore’s famed greenery, there is a private after-hours Garden Rhapsody show at Gardens by the Bay, complete with city night views from the OCBC Skyway.
According to the American Express 2019 Global Meetings and Events Forecast Report, engaging participants is considered the key to achieve an optimal meetings outcome. Planners are looking beyond the smooth execution of a meeting and are considering factors such as unique locations, interaction and networking, content and technology, to best engage participants.
The CWT Meeting & Events Trends Report 2019 expects global demand for meetings and events to increase between 5-10% as events are considered a key channel to facilitate face-to-face engagement, discussions, conversations and networking.
The city state’s pipeline of events is strong, with Singapore set to host Vidcon Asia, Home Delivery Asia, Deloitte All Hands Meeting and Bentley Systems Year in Infrastructure Conference in 2019.
Vidcon is the largest event for the global community of online content creators and will host the inaugural Asia edition of the show in Singapore.
Over the next two years from 2020 to 2021, Singapore will welcome for the first time an expected 8,000 participants attending International Trademark Association’s 142nd Annual Meeting, the world’s largest gathering of intellectual property professionals. Lions Clubs International Convention will be held in Singapore in 2020, with an expected 20,000 foreign attendees, making it the largest association congress ever to be held in the city.
SAP Field Kick-Off Meeting makes its return to Singapore with two successive years of meetings scheduled in 2020 and 2021. In addition, the Asia Pacific Life Insurance Congress and Million Dollar Round Table Global Conference will be held in Singapore in 2021.
In 2022, Singapore and Southeast Asia will host for the first time, the International Conference on Medical Image Computing and Computer-Assisted Intervention (MICCAI), earmarked as the world’s largest gathering of professionals in its field, with an expected 2,000 delegates.
Singapore was recently selected as the destination of choice for the 25th World Congress of Dermatology in 2023. This will be the largest medical convention to take place in the city, with an estimated 15,000 participants.
MICE groups travelling to Singapore between 10 September 2019 and 31 December 2021 can apply for the INSPIRE programme. These groups should have a minimum of 20 foreign attendees and stay for at least three days in Singapore. Interested groups should register their interest by 31 March 2021.
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