South African Tourism (SA Tourism) has announced the appointment of Ms Nomasonto Ndlovu (pictured) as the organisation’s new chief operations officer. She will officially commence her role on 1 July 2022.
Ndlovu is currently employed in the capacity of executive manager: tourism, heritage and hospitality by freight logistics specialist Transnet, a role she has occupied since November 2020. She has previously held various leadership positions in the tourism sector including her role as global manager: business tourism when she was previously at SA Tourism between 2008 and 2012, before joining the City of Tshwane as strategic executive director communications, marketing and events.
Prior to joining Transnet, Ndlovu was at the helm of the Limpopo Tourism Agency in the position of CEO. A public speaker, content creator and opinion leader in the tourism industry, she has also mentored many young upcoming tourism professionals.
“Our plans for the recovery of the tourism sector are well underway. As we move towards ensuring that we achieve this goal for our organisation and the greater tourism sector, it is important that we have strong leadership at SA Tourism. I am thrilled to welcome Nomasonto back to SA Tourism. Given her experience and expertise, I am confident that her extensive knowledge will be invaluable and will help SA Tourism achieve its mandate. I wish her every success in her new role at SA Tourism,” said acting CEO, Themba Khumalo.
“The time to re-engineer the global positioning of South Africa and the rest of the African continent has come, and should be led by SA Tourism. It is time for the re-birth of the industry and the recalibration of the people in the sector and I am looking forward to being a part of this,” said Ndlovu.