Spark Thinking, an Ashfield Meetings and Events brand, have been appointed by the Milken Institute to manage its London Summit.
The Milken Institute is a non-profit, non-partisan think tank and it will convene 800 international business leaders, investors and philanthropists, 6 December, for a mix of moderated panel discussions, exclusive interviews, and sessions.
By connecting non-traditional allies, the think tank believes its summit creates an opportunity for powerful ideas and fresh thinking to emerge that can drive change. A key subject of the discussions at the London Summit will be on the future of Europe after the UK referendum.
Spark Thinking will provide a full service offering including event production, creative solutions, logistical and on-site support. The summit will take place at the Park Plaza Westminster Bridge.
Nancy McHose, associate director of events at the Milken Institute, said of the appointment: ‘Spark Thinking stood out throughout the process as they understood the mission of the Institute and the objectives of the London Summit. We were given assurance and confidence in their production standards and logistical capabilities. We were also impressed with their creative ideas that will help ensure the summit environment, branding and staging resonates with the attendee demographic and facilitates important discussions and networking that will help amplify the value of what our network is capable of.’
Luke Flett, head of global marketing at Spark Thinking, commented: “As an agency that always provides a fresh viewpoint on existing corporate challenges, we have to keep up with the external geo-political, economic climate and developing trends that might impact our client’s business. We need to make sure we are as informed and up to date, minute-by-minute, as we can be. This could not be more evident from our appointment by the Milken Institute. The London Summit is a natural arena for Spark Thinking to help ensure that the event brings real value and that the agency helps facilitate the ideation process that will happen during all the sessions at the summit. We are relishing the opportunity to be part of such an important event this coming December.