Susan Sell joins AlliedPRA as CFO

Destination management company (DMC) AlliedPRA has appointed Susan Sell (pictured) as its chief financial officer.

Sell comes to AlliedPRA from SAP, where she most recently served as CFO of SAP Fieldglass. She had previously been vice-president, finance at Fieldglass leading on the sale of the company to SAP for $1bn.

The announcement comes at a time of significant growth for AlliedPRA, having purchased the Rocky Mountain Destination Services Corporation (DSC) and the Northeast DMC leader, Briggs, in New York City earlier this year.

AlliedPRA CEO Tony Lorenz predicted Sell’s impact on the business would be “profound”.

“We are thrilled to welcome her to the team as she leads our finance function to a new, highly-efficient and effective next chapter,” Lorenz added.

Sell said that AlliedPRA was on a path of tremendous and vibrant growth and was “delighted to be a part of the next exciting chapter”.

Sell will work out of the company’s Chicago office.


Paul Colston

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