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Event apps are struggling to measure ROI, says new research

A new research study has found that engaging attendees is the top reason 81% of organisations are using event apps, but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study by Eventsforce also found that despite a 50-75% attendee adoption rate for most event apps, 67% of organisers don’t see any value in using apps once the ev...

myCWT app allows users to book flights in 60 seconds

Carlson Wagonlit Travel has expanded its mobile air booking offering in 20 key markets around the world, allowing travellers the option to book flights directly on the myCWT app. The service was originally piloted in 2017, and launched commercially in Q2 2018. It is now being rolled out to markets including the US, Germany, France, UK, Canada, Switzerland, Austria, Italy, Poland and more. Amir Kir...

Linkedin launches new platform Linkedin Events

Career network site Linkedin has announced the launch of Linkedin Events, a new feature which will allow users to join and create professional events, invite connections and have conversations. Linkedin says it recognises the importance of face-to-face meetings in building professional relationships, and its new platform is intended to tap into that. The network conducted research which showed 80%...

IMEX America launches new event app

IMEX America has launched a new event app, ahead of the shows running from 16-18 October at the Sands Expo and Convention Centre in Las Vegas. The app will allow delegates to view appointments with exhibitors, find a booth on the show floor, and stay up to date with the talks taking place on the show floor. The app is powered by eventreference.com, and is available offline, not requiring a wifi co...