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Event apps are struggling to measure ROI, says new research

A new research study has found that engaging attendees is the top reason 81% of organisations are using event apps, but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study by Eventsforce also found that despite a 50-75% attendee adoption rate for most event apps, 67% of organisers don’t see any value in using apps once the ev...