app

Event apps are struggling to measure ROI, says new research

A new research study has found that engaging attendees is the top reason 81% of organisations are using event apps, but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. The study by Eventsforce also found that despite a 50-75% attendee adoption rate for most event apps, 67% of organisers don’t see any value in using apps once the ev...

myCWT app allows users to book flights in 60 seconds

Carlson Wagonlit Travel has expanded its mobile air booking offering in 20 key markets around the world, allowing travellers the option to book flights directly on the myCWT app. The service was originally piloted in 2017, and launched commercially in Q2 2018. It is now being rolled out to markets including the US, Germany, France, UK, Canada, Switzerland, Austria, Italy, Poland and more. Amir Kir...