Blog

How can event planners use Clubhouse?

By Frank Yang, CMP, CEM, PMP, director of convention marketing at KINTEX, South Korea   Clubhouse is a social networking space where people around the world with similar interests exchange information and communicate based on voice: telling stories, asking questions, debating, learning, and having impromptu conversations on thousands of different topics. Launched in April 2020, Clubhouse exceeded ...

Ten trends for meetings in 2021

Global hospitality company benchmark provides CMW with its top ten trends impacting meetings in 2021.

‘Hepeat’ after me: the UK Government may be starting to learn about our importance

In his latest blog, Mash Media MD Julian Agostini says that learning a new word proved timely, as a revelation from the chair of the UK’s All-Party Parliamentary Group for Events suggests the value of the events sector may be starting to resonate.   I have always wanted to make up a word that was adopted in common parlance. I’m not good enough to write a song that even my own kids would...

How the hospitality industry can get back on track in 2021

The Hospitality Sales and Marketing Association International (HSMAI)  suggests the 10 next steps for getting the hospitality business back on track in 2021.

Why you should forget about the digital platform, and focus on experience

Christopher Bo Shields, chief creative officer and co-founder, Totem, says we should forget about which digital platform we are using, and focus on what matters – the experience.   Perhaps one of the most unexpected outcomes of 2020 – a year that was full of them – is the fact that virtual event platforms have become a huge point of discussion. But I’m going to say this: for...

How to deliver a successful virtual event 

By Erik Strömbäck, director of OnBrand and Bynder’s global events marketing manager.   Just as event professionals were getting up-to-speed with the latest developments in the experience economy – from building brand activations to creating immersive experiences – everything in the events playbook shifted. In the B2B world especially, physical was traded for virtual, exhibition bo...

The Good, The Bad, and The Ugly

Angie Harms of London-based event management software company Shocklogic runs through some common mistakes for virtual events, and makes some suggestions for how to improve them.   The unavoidable shift to online events has highlighted a surprising number of advantages that many organisations will find difficult to ignore, even in a post-Covid world. It seems safe to say virtual events are li...

On first looking into… Incentive Travel Industry Index Edition 2020

Pádraic Gilligan, chief marketing officer at SITE, breaks down the associations recent survey of the incentive travel industry.   It’s certainly a stretch to attempt a solid connection between that sublime poet of the Romantic era, John Keats, and a modern day survey of incentive travel, but here goes regardless! Keats’ stunning sonnet ‘On First Looking into Chapman’s Homer’ tries to capture ...

BIG idea: let the events industry run the vaccination show

Julian Agostini, MD at CMW publisher Mash Media, says that the events industry has the right skillset to help deliver the vaccination logistics.   With a month to go, we have now entered the season of chocolates without conscience, mulled wine and films that you have seen a thousand times, which require little cerebral involvement. I might have been drawn into one such film the other evening,...