campaign

South Korea launches new meetings package PLUS SEOUL

The South Korean city of Seoul is offering new meetings and incentives packages, with the aim of attracting more international delegates. PLUS SEOUL will include a range of expanded options to customise locally-hosted events with more personal branding and experiences. The added incentives reflect Seoul’s strong government-level commitment to boosting the Korean capital’s meetings industry, in res...

Positive Impact’s #CSRshareday campaign reached 4,834,871 impressions

Positive Impact today released the results of 2019 #CSRshareday, in a summary report. Positive Impact says the campaign achieved 4,834,871 timeline deliveries, building on last year’s reach of 2 million. #CSRshareday is an annual social media campaign set up to help spread knowledge and awareness of environmental and social issues the industry is facing. This year’s theme was ‘measurement’, asking...

Agency Iconify launches dedicated to awards campaigns

Event industry veteran Simon Burton has launched a new agency dedicated to awards and awards campaigns. Iconify starts with three projects in its portfolio: Charity Film Awards, Young Guns (an emerging art awards) and World Exhibition Stand Awards (a joint venture with Mash Media). Two more launches, World Sports Photography Awards and Blockbusters (the International Blockchain Awards) are planned...

New Thailand campaign Down Under could bring 4,000 business events travellers

Over 4,000 business event travellers will potentially attend an event in Thailand within the next four years as a result of Thailand Convention and Exhibition Bureau’s (TCEB) recent roadshow held in Sydney and Melbourne. TCEB made its claim on the back of its new campaign which provides site visit support for meeting and incentive organisers of events with upwards of 80 guests and more flexibility...

#CSRshareday campaign drives events industry towards a sustainable future

Tuesday 23 April is #CSRshareday, an initiative designed to get companies talking about how they promote corporate social responsibility in their business. The initiative is set up by Positive Impact Events, a global not-for-profit which exists to provide education and collaboration towards a sustainable event industry. 24-hourly conversations from professionals passionate about sustainability wil...

MECC Maastricht launches new international marketing campaign

The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the  MECC Maastricht is the best choice for events. MECC Maast...

The Los Angeles Convention Center launches strawless campaign for America Recycles Day

The Los Angeles Convention Center (LACC) announced a ban on all straws during a sustainability presentation at the National League of Cities (NLC) City Summit on November 9, 2018. The United States uses over 500 million plastic straws every day; most of which end up polluting oceans and killing marine life. The LACC, in partnership with in-house caterer Taste of LA by Levy Restaurants, will cease ...

VisitScotland ‘Legends’ campaign wins ICCA Best Marketing Award

VisitScotland Business Events has won the ICCA Best Marketing Award 2018 for its first-ever digital campaign ‘Scotland. Where ideas become legend’. The win was announced at the Closing Ceremony of the 57th ICCA World in Dubai, 14 November. The two-year digital campaign was launched last November and Rory Archibald, Business Development Manager at VisitScotland Business Events, who made the present...

Thailand Convention & Exhibition Bureau launch new brand campaign

Thailand Convention & Exhibition Bureau (TCEB) has announced the launch of its new brand campaign, titled “Thailand REDEFINE Your Business Events”. The campaign aims to meet the shifting demands of business travellers with a fresh perspective on corporate events, delivering more experimental and unique experiences. It is driven by the government’s Thailand 4.0 Policy, and aims to keep Thailand...