digital

Online travel booking tools not efficient enough, says report

While 92% of travel managers say they have already adopted online booking tools, there is a growing need among businesses to create a more efficient and streamlined booking process. According to “Booking Tools and Technologies: One Size Does Not Fit All”, a new global survey of corporate travel buyers from the Association of Corporate Travel Executives (ACTE), underwritten by American Express Glob...

Düsseldorf Convention launches new website ahead of IMEX Frankfurt

Düsseldorf Convention has launched a website for marketing the destination to the MICE industry, ahead of its appearance at IMEX Frankfurt in May. https://www.duesseldorf-convention.de/ can better demonstrate to event planners all the factors that advocate staging an event in the city, says Dusseldorf Convention. The new website is a result of the partner programme that was successfully initiated ...

#DigiDay18 uses the human factor to make digital heroes in Frankfurt

The German Convention Bureau (GCB)’s ‘Digital & Innovation Day’ in Frankfurt, 11 December, offered more than 100 participants a platform to network, inspire and be inspired by the digital transformation in the meetings industry. Under the motto ‘How to be become a Digital Hero’, the GCB developed a Fitness Program 4.0 for #DigiDay18, enabling participants to put together their own agenda from ...

Overcoming the digital divide in events

Caroline McGuckian, COO at Meshh, offers event organisers some tips for getting the upper hand on their digital cousins. [hr gap=”30″] In the race to create a great experience, event organisers can find themselves at a distinct disadvantage to their digital cousins. Whereas the latter can use vast quantities of granular data to optimise their websites and evaluate commercial value, the...

HRS chosen by Airbus to digitise its Global Hotel Programme

Global hotel booking agency HRS has announced it has been selected by Airbus to oversee the digital transformation of the aircraft manufacturer’s hotel programme. HRS will manage the company’s hotel negotiations and existing booking tools, as well as new mobile applications. HRS and Airbus will also collaborate on implementing virtual payment for travellers across its preferred hotel properties. W...

Bring the delegate into your digital space

ExpoPlatform’s Tanya Pinchuk says organisers need to plan carefully to ensure a loyal digital audience. [hr gap=”30″] There are some who still fear the potential impact of online technology on the business events industry, that digital tools could potentially take control of the event away from the organiser as interaction takes place online instead of in the meeting space or conventio...