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Event Horizon

Event Horizon: We will live forever

Event Horizon is a series of blogs by CMWs Stuart Wood. In this latest edition, he ponders the demise of Thomas Cook, the enduring appeal of face-to-face events, and the future of retail.

Event Horizon: My first IMEX

Event Horizon is a column by CMW’s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this latest instalment he travels to Frankfurt for his first ever IMEX, where he gets lost inside a Kafka novel and finds the Danes playing beer pong…   I expected it would be big. But I didn’t expect it to be quite this enormous. For many of you who’ve been in ev...

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...