Event Horizon

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...

Event Horizon: Sustainability is not a fad

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by CMW’s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this third instalment, he locks horns with Veganuary, and wonders if sustainability is getting trend-ified.   2019 has arrived, and with the advent of the new year comes the time for many of ...

Event Horizon: Do you understand the younger generation?

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new CMW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I att...