Future Lively

Covid fast-track means a lively future for brands with hybrid, according to Ericsson

Brands have every reason to be optimistic about live marketing and its ability to work in their favour, due to an emerging blend of physical and virtual experiences. That’s according to senior marketers from telecoms giant Ericsson who spoke at the recent ‘The Future is Lively’ virtual event organised by the live marketing agency, Lively. Matt Smith, vice-president of global marketing at Ericsson,...